SYSTEM SHAKE-UP – POST-PANDEMIC TRENDS IN THE CHINESE TEXTILE MARKET
With textiles no exception, the pandemic has impacted industries and lifestyles on an unprecedented scale. It has led to the global emergence of new ways of doing business, and turned several pre-existing inclinations into widespread trends. Since Chinese consumers are embracing and driving many of these worldwide movements, players operating in the country’s textile field have had to adapt. For some firsthand knowledge of the Chinese market’s trends, pandemic-related and otherwise, Messe Frankfurt (HK) Ltd spoke to several prominent international and domestic exhibitors at the recent Spring Edition of Intertextile Shanghai Apparel Fabrics. Key highlights from these discussions include the rise of sportswear and athleisure, the rebounding demand for luxury fabrics, and the growing importance of green fashion.
Transparency, sustainability, and social responsibility – the key links needed for a circular textile value chain
With sustainability the popular topic of today’s marketing communications, it is not always easy to see the substance behind it. Stakeholders can face difficulties identifying whether textile companies are truly taking steps towards sustainability, or using buzzwords to greenwash their brand. How can the industry honestly advance towards a circular future? In advance of the recently held Intertextile Shanghai Apparel Fabrics – Spring Edition, Messe Frankfurt spoke with three regular exhibitors, Eastman Chemical Company, Huafu Top Dyed Melange Yarn, and TESTEX AG, to get some clarity on the matter.
A year and a half on from the start of the pandemic, what’s changed in China’s market?
On-the-ground observations from spring 2021: As China’s economy firmly bounces back and the country’s trade fairs are back in full swing, the textile market is observing an apparent increased demand for sustainable and innovative products, fuelled by pandemic-related trends.
Sustainability – how is the worldwide movement being perceived in China?
As international exhibitors gathered at Intertextile Apparel’s Spring Edition in March 2021, sustainability was a main theme not just for its dedicated product zone, All About Sustainability, but also a frequently brought-up topic across the fair’s halls. With many newly developed sustainable products on display to visitors who came to the fair with this in mind, fairgoers had much to say on how this worldwide movement is gaining traction in China.
Intertextile says hi to hybrid again
What makes hybrid trade fairs an essential way to connect global suppliers and buyers amid the pandemic? Intertextile Shanghai Apparel Fabrics wrapped up its Spring Edition with well-received hybrid solutions complementing the physical fair from 17 – 19 March 2021. Read on to discover how Intertextile’s Hybrid Showcase works and why exhibitors should not miss this opportunity to connect with buyers from China and around the world.
China market rebound confirmed and how your business can benefit from it
First-hand fair experiences amid the pandemic: To discover the feeling on the ground at Intertextile Apparel’s Spring Edition, Messe Frankfurt spoke with fairgoers about their experiences, their forecast for the Chinese market and new trends and changes they’ve observed over the past year. Read the first-hand experiences of your peers at the March 2021 fair below.