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Spring / Summer 2027 trends emerge as Intertextile Apparel unveils PARADOX

19 Dec 2025

Shanghai, 19 December 2025. In today’s context, a paradox is about casting an optimistic gaze upon the world, rekindling the consumer’s desire, and nurturing a sense of well-being – where daring to step into the light is the theme of the season, set to generate a fresh new dynamic. PARADOX is the thread connecting the S/S 2027 fashion trends – AFFECTION, BREATHE, BEWITCHING, and HONOURATION – conceived by four leading forecasters from the world’s fashion capitals. From 11 – 13 March 2026 at Intertextile Shanghai Apparel Fabrics – Spring Edition, visitors will be able to explore these trends in depth at the Trend Forum in Hall 5.1 of the National Exhibition and Convention Center (Shanghai).

ITSAS26_TrendGuide
Ideations of the season’s key trends (from left to right): AFFECTION, BREATHE, BEWITCHING, HONOURATION (Source: Messe Frankfurt)

At the upcoming Spring Edition, Sachiko Inoue (Tokyo) is tasked with bringing the concept to life at the Intertextile Directions Trend Forum, after conceiving the trends together with Directions Trend Committee members NellyRodi™ Agency (Paris), DONEGER | TOBE (New York), and Elementi Moda (Milan). The Trend Forum will showcase over 700 fabrics and accessories samples, with the Trend Guide serving as a handbook for buyers to source on-trend fabrics, patterns, prints, and colours.

The full Spring / Summer 2027 Trend Guide can be viewed here.

Accept imperfection: fostering self-confidence through authenticity and simplicity
Less about status and more about contemplation, fashion fosters self-confidence through authenticity, simplicity, and even embracing imperfections. Across four central themes, the PARADOX movement champions individuality over spectacle, valuing durability and a serene, discreet elegance.

AFFECTION

Citywear transforms into easywear, designed for comfort and to encourage stepping outside. The theme blends masculine and feminine elements while mixing traditional craftsmanship with sporty codes: hybrid garments bring functionality, elegance, and effortless style.

Colours include a palette of subtle neutrals, centred on whites and off-whites, painted with soft greys, and tinted with greenery and new-dawn yellow. Including prints and patterns alluding to everyday poetry, fabrics combine tech and precious wool with delicate checks and subtle stripes.

BREATHE

Nautical codes combine urban elegance with smart functionality, adapted to shifting weather conditions. The iconic stripes of the beaches’ buoys and deckchairs infuse a reassuring, joyful, and sunlit dimension into a casual wardrobe, while aquatic inspiration appears in soft, refined layering.

A refreshing colour range is enriched with invigorating aqua and oxygenated blues; fabrics utilise innovative tech with a soft touch; while prints and patterns include elements like subtle burnout jacquard, satin finishes, and wave-like dévoré denim, all combining to reflect a casual, audacious and elegant style.

BEWITCHING

Whether altruistic or enchanting, with this theme women exude everyday sensuality, effortless sophistication, and a celebration of ancestral craftsmanship. Fluid drapes and organic prints draw inspiration from nocturnal forests and dark rituals, while a tarot and lucky charm spirit shapes the radiance of an urban adventurer brimming with emotion.

Vivid, unusual colours burst against dark, mysterious backgrounds, representing a palette of symbolic darks and bright hues. Patterns are inspired by artisanal heritage and natural elements, ranging from elegant to sensual and daring. Fabrics, meanwhile, evoke nature’s nocturnal mystery through abstract chiffons, organza and silks; tone-on-tone washed texture tie-dye; and striped monochrome and shiny satin.

HONOURATION

Demonstrating the ancestral know-how and excellence of craftsmanship, this theme reflects artisanal traditions from around the world, where modest natural materials are elevated to reveal simple refinement, discreet value, and elegant pieces without ostentation.

The colour palette plays on the contrasts between warm neutral tones inspired by raw, refined or precious materials, combined with intense, highly pigmented brights. Fabrics and patterns include innovative ikats, geometric abstract, basketweaves, blurred stripes, and discreet neoclassical flora.

Exhibitors who wish to submit fabrics for Trend Forum display consideration can apply here until 6 January 2026.

The fair is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. It will take place alongside Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, CHIC and PH Value at the National Exhibition and Convention Center (Shanghai). For more details on this fair, please visit: www.intertextileapparel.com.

Intertextile Shanghai Apparel Fabrics – Spring Edition will be held from 11 – 13 March 2026.


Other upcoming shows:

Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies
26 – 28 February 2026, Ho Chi Minh City

Intertextile Shenzhen Apparel Fabrics / Yarn Expo Shenzhen
9 – 11 June 2026, Shenzhen (Futian)

Intertextile Shanghai Apparel Fabrics – Autumn Edition / Yarn Expo Autumn
25 – 27 August 2026, Shanghai

 

Press information and photographic material:
https://intertextile-shanghai-apparel-fabrics-spring.hk.messefrankfurt.com/shanghai/en/press.html  

Social media:
www.facebook.com/intertextileapparel
www.x.com/Intertextile
www.linkedin.com/in/intertextileapparel
www.instagram.com/intertextileapparel

Your contact:
Jason Taylor
Phone: +852 2230 9296
jason.taylor@hongkong.messefrankfurt.com

Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai, Hong Kong

www.messefrankfurt.com.hk  

Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were around € 766 million*. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2025

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