“Intertextile Apparel has proved time and again to be unmissable, and our fairgoers regularly echo that sentiment,” said Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd. “As the industry undergoes a period of change, the fair’s breadth, scale, business connections and focus on ‘what’s next’ are more important than ever. The upcoming Spring Edition will leverage our renewed focus and carry forward the positive momentum of our 2025 shows, where we witnessed solid results in key exhibitor and buyer categories. With fashion as a cornerstone of the fair, we will continue to place a greater emphasis on AI and innovation, while growing our sustainable and performance-related offerings.”
Fashion, performance, sustainability and innovation combine to good effect at flagship fair
The show’s willingness to align with international and domestic market trends has been paying dividends. In China, the textile industry’s emissions intensity decreased by 60% from 2005 – 2022, and by a further 14% from 2022 – 2024[1]. Reflecting exhibitors’ eagerness to attract eco-conscious buyers from China and beyond, Intertextile Apparel’s dedicated zone for sustainability, Econogy Hub, increased in scale by over 60% between the 2024 and 2025 Autumn Editions. At the upcoming Spring Edition, the zone will feature an open booth design as well as dedicated seminar and display areas. In addition, it is set to welcome a range of innovative textile suppliers and testing and certification institutions. Econogy Hub will be supplemented by the Econogy Finder, a convenient means for visitors to locate sustainable suppliers across the fairground.
Industry innovation tends to be directed towards sustainable endeavours, and the AI trend is no exception – as it is already reshaping the supply chain in meaningful ways, such as reducing wastage in production, allowing for earlier detection of defects, and optimising stock levels to prevent surplus[2]. At the enhanced Innovation & Digital Solutions Zone and its complementary seminar series, exhibitors at Intertextile Shanghai Apparel Fabrics – Spring Edition 2026 will showcase a range of AI-related and cutting-edge technologies with textile applications. The zone’s previous exhibitors included the likes of AiDLab, HKRITA, and Shima Seiki, who were enthused with its favourable position and ability to connect them with new, relevant buyers.
Many suppliers are making significant efforts to attract the next generation of customers. Generation Z is more interconnected than previous consumers, and as such, Chinese-style clothing trends have transcended the domestic fashion scene to reach international markets[3]. Next spring, this could potentially lead to interesting business opportunities for fashion-forward exhibitors at Accessories Vision, Beyond Denim, Essential Suits & Shirts, Premium Wool Zone, SalonEurope, and Verve for Design. Meanwhile, suppliers at Functional Lab will be eager to take advantage of the developing athleisure trend, which has evolved towards more utilitarian, functional styles and outfits[4].
Positive feedback from 2025 lends strong momentum to upcoming edition
Fairgoers in 2025 agreed the global market is undergoing a period of change, with resilience, versatility, and a willingness to explore new distribution channels the key attributes needed to navigate the current climate. Buyers at the Intertextile Directions Trend Forum, and at display zones Bespoke Performance, The CUBE, and Econogy Hub Display Area, indicated their preference for fabrics for ladieswear, functional and sportswear, as well as knitted, eco-friendly and natural fabrics. All four areas will return to give added visibility to exhibitors next spring.
Exhibiting at the recent Spring Edition, Ms Karen Yang, Global Marketing Communication Leader, Textile, Eastman Chemical (China) Co Ltd, said: “Every year we bring new concepts, innovations, and technologies to Intertextile Apparel. For the Chinese market, it is very important for us to develop something new, and to introduce the newest in technology and innovation. The buyers at Intertextile Apparel are excellent – they are forward-thinking and eager to try new things, and highly innovative. Their fabric development skills and technologies are also ideal. That's why we choose this platform to debut our latest innovations and fabrics, and this year we were very happy to launch Naia™ On The Move at Intertextile Apparel.”
A buyer at the same edition, Ms Eileen Tay, Creative Director from Elizabeth Little LLP in Singapore, said: “As opposed to Europe, it’s a lot nearer to fly to Shanghai from Singapore, and many leading European and Japanese suppliers come here. China is the biggest hub, and Intertextile Apparel really serves all the purposes I have. All the exhibitors have warehouses in China, so it’s also very easy for our manufacturers to get the stock. I feel we have more buying power compared to last year due to tariffs. I also really like Verve for Design, there are more exhibitors this time which is helpful for my prints.”
The fair is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. It will take place alongside Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, CHIC and PH Value at the National Exhibition and Convention Center (Shanghai). For more details on this fair, please visit: www.intertextileapparel.com.
Intertextile Shanghai Apparel Fabrics – Spring Edition will be held from 11 – 13 March 2026.
[1] ‘Sun Ruizhe, President of China National Textile and Apparel Council: Seizing the Trend of Change and Opening a New Era in Climate Innovation’, June 2025, China National Textile and Apparel Council, https://www.cntac.org.cn/jinghua/202506/t20250625_4385070.html (Retrieved: October 2025)
[2] ‘How AI is Reshaping the Textile Industry Supply Chain’, November 2024, AI Business, https://aibusiness.com/automation/how-ai-is-reshaping-the-textile-industry-s-supply-chain#close-modal (Retrieved: October 2025)
[3] ‘The global fascination with new Chinese-style clothing’, May 2025, Invest in China (China Daily), https://investinchina.chinadaily.com.cn/s/202505/06/WS681978b7498eec7e1f735fda/the-global-fascination-with-new-chinese-style-clothing.html (Retrieved: October 2025)
[4] ‘Athleisure trends: Where comfort meets style in 2025’, 2025, GWI, https://www.gwi.com/blog/athleisure-trends (Retrieved: October 2025)
Other upcoming shows:
Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies
26 – 28 February 2026, Ho Chi Minh City
Intertextile Shenzhen Apparel Fabrics / Yarn Expo Shenzhen
9 – 11 June 2026, Shenzhen (Futian)
Intertextile Shanghai Apparel Fabrics – Autumn Edition / Yarn Expo Autumn
August 2026, Shanghai
Press information and photographic material:
https://intertextile-shanghai-apparel-fabrics-spring.hk.messefrankfurt.com/shanghai/en/press.html
Social media:
www.facebook.com/intertextileapparel
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Your contact:
Jason Taylor
Phone: +852 2230 9296
jason.taylor@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai, Hong Kong
www.messefrankfurt.com.hk
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 775* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
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