Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, outlined some of what to expect at the upcoming fair: “There are many responsibilities to consider when organising a show of this scale, yet our main priority remains to effectively facilitate business between exhibitors and buyers. As such, we have curated a variety of provisions that relate to segments with high potential – such as the non-traditional offering of our new Pet Boutique display area, or the expanded, seminar-integrated Econogy Hub and Functional Lab. Within our four themes, there is a place for exhibitors from across the global supply chain, and we are excited for visitors to discover what’s on show this spring.”
New exhibiting countries[1] include Austria, Denmark, Indonesia, Lithuania, and Norway. The International Hall (Hall 5.1) will feature most of the show’s overseas fabric exhibitors in seven country / region pavilions, and in six featured zones. These include Econogy Hub, Essential Suits & Shirts, Functional Lab, Premium Wool Zone, SalonEurope, and Verve for Design, while Accessories Vision (1.2) and Beyond Denim (7.2) will host multiple international exhibitors relevant to those categories. The four themes are apparent across the fair’s many pavilions, zones, and fringe events, supporting the platform in the current market climate, and laying the foundation for strategic expansion.
Fashion forward
Amongst global fashion leaders, where constant change is increasingly seen as the new normal, positive sentiment towards China is growing – only 28 percent viewed the market as unpromising in 2026, down from 41 percent for 2025[2]. Exhibitors see the potential at Intertextile Apparel, where fashion is a cornerstone – from the original prints, artisanal textures, and genderless fabrics rooted in heritage at the 28-exhibitor Japan Pavilion and its ‘Temporal Space’ Trend Corner; to the quality, commercially appealing womenswear fabrics at the France Zone; to the luxury menswear fabrics and more at the Italy Pavilion.
In the fashion forward category, featured fringe events include the Intertextile Trends Spring / Summer 2027 Seminar and the Trend Forum Introduction Tour, both conducted by Ms Sachiko Inoue, lead curator of this season’s Intertextile Directions Trend Forum and its PARADOX theme. Other notable design and trend seminars include presentations from key figures at Pantone Color Institute, PeclersParis, and WGSN.
Performance textiles
Sportswear is one of the major bright spots in the Chinese fashion market[3]. At the fair, it is the Asian pavilions that regularly attract buyers of functional textiles. These include the Korea Pavilion, where exhibitors such as Dongbang International, TNF Global, and Ts Textile are traditionally strong in sports, golf, and outdoor fabrics with antibacterial, durable, and stretchy properties. The Korea Textile Center (KTC) Pavilion will likewise showcase a selection of Korean performance fabrics and other textiles from North Gyeongsang Province.
Also prominent in this category, of course, is Functional Lab. The restructured zone will expand in scale by over 30%, within which THE CUBE will feature an integrated product presentation stage and display area. Exhibitors set to present on stage include Baur Vliesstoffe, Regen-Tech Fashion, Sunshinetex, and more. Meanwhile, featured functionality seminars include Unifi Textiles’ discussion on the nature-inspired performance of their circular polyester and its linen-like innovation, while DP Acetate will delve into the advantages of dope-dyed acetate yarn.
Sustainability
Sustainability at Intertextile Apparel is headlined by the growing Econogy Hub, the zone for eco-friendly textiles as well as certification and traceability solutions, where featured exhibits include the Ecocert Pavilion and standalone booths from PEELSPHERE, TextileGenesis, and many more. Among the show’s other highlights, the Lenzing Pavilion will showcase applications of its cellulose fibres, the India Pavilion will display natural fabrics with artisanal eco-craftsmanship, and the Hong Kong Pavilion will present eco-fibres and recycled blends with ISO-certified supply chains.
Econogy Talks is the segment of fringe events discussing sustainable products, solutions, and regulatory developments, including the Econogy Forum, moderated by Redress, unpacking how waste is the new resource redefining fashion, and the Econogy Tour, an exploration of select eco-conscious exhibitors. Adjacent to the seminar space, the range of samples at the Econogy Hub Display Area will spotlight green fashion, which is on the rise globally. Growing with it is the importance of brands proving their sustainability claims[4] – emphasising the role of the fair’s Econogy Finder, which allows independently verified eco-suppliers to be easily found onsite.
Textile future
Taiwan is a leader in smart fashion and digital innovation, and the Taiwan Pavilion will give a platform to exhibitors such as Hi-Tec Industrial, Hua Mao Nano‑Tech, and Orientex Precision Industrial, known for technological advancement, nano‑textiles, and precision production systems. The spring debut of the Türkiye Pavilion will display fabrics that blend nostalgia with innovation, an important combination for forthcoming trends.
In the fringe programme, the 2026 International Textile Industry Digital Application Trend Forum will discuss the industry’s integration of digitalisation and new technology, and how they relate to sustainability and smart materials. Yet textile future not only explores the applications of cutting-edge technology, but also high potential textile markets. One of which, at Intertextile Apparel, is pet fashion – a market in China that is growing more than 20% annually[5]. The upcoming Spring Edition will launch the Pet Boutique, a display area presenting a range of textiles and accessories that prioritise both functionality and comfort for pets. Exhibitors with samples on show include Lenzing, Idole, SilkİPEK Tekstil, G.K Infinite, and more. The related Pet Forum will discuss pet apparel trends and innovations.
Beyond the internationality on show in Hall 5.1, most Chinese exhibitors will be in Halls 1.2, 6.1, 6.2, 7.1, 7.2, and 8.1, featuring accessories, suiting and shirting fabrics, functional wear and sportswear fabrics, ladieswear fabrics, casualwear, denim, and more. Within the domestic halls, fairgoers can also expect to find a range of inspiring displays including the Sustainable Fashion Trend Forum and Sustainability Zone in Hall 6.1; Techno & Functions Trend Forum and Innotex Space in 6.2; Digital Fashion Innovation Space in 7.1; Denim Trend Forum in 7.2; and Fashion Focus Trend Forum in 8.1.
The fair is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. It will take place alongside Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, CHIC and PH Value at the National Exhibition and Convention Center (Shanghai). For more details on this fair, please visit: www.intertextileapparel.com.
Intertextile Shanghai Apparel Fabrics – Spring Edition will be held from 11 – 13 March 2026.
Other upcoming shows:
Intertextile Shenzhen Apparel Fabrics / Yarn Expo Shenzhen
9 – 11 June 2026, Shenzhen (Futian)
Intertextile Shanghai Apparel Fabrics – Autumn Edition / Yarn Expo Autumn
25 – 27 August 2026, Shanghai
[1] As compared with the previous Spring Edition in 2025.
[2] The State of Fashion 2026: When the rules change, November 2025, McKinsey, https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion (Retrieved: February 2026)
[3] The State of Fashion 2026: When the rules change, November 2025, McKinsey, https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion (Retrieved: February 2026)
[4] What Is Sustainable Fashion And Why It Matters For Our Planet, Dianne Plummer, October 2025, Forbes, https://www.forbes.com/sites/dianneplummer/2025/10/26/what-is-sustainable-fashion-and-why-it-matters-for-our-planet/ (Retrieved: February 2026)
[5] Analysis of the Current Status and Development Trends of the Pet Apparel Industry in 2025, Guo Meng, April 2025, ChinaIRN, https://www.chinairn.com/hyzx/20250409/144037385.shtml (Retrieved: January 2026)
Press information and photographic material:
https://intertextile-shanghai-apparel-fabrics-spring.hk.messefrankfurt.com/shanghai/en/press.html
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Your contact:
Jason Taylor
Phone: +852 2230 9296
jason.taylor@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai, Hong Kong
www.messefrankfurt.com.hk
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were around € 766 million*. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2025
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